"As a marketing major Kaite began her professional career in radio, moving to print, television, and promotional advertising. All these years of marketing research lead her to notice the trending phenomenon that were born on greek row. When sorority girls decided something is cool, there is no stopping it.
The $100 million dollar power of influence, as she calls it not only has the potential to change trends, philanthropy and friends, but the dating culture as well.
Why are the most incredible women the world has ever seen settling for any less when it comes to dating? Kaite has coffee with girls on a weekly basis as tears fall into their latte over a guy who used their body and never called again. This simply shouldn’t be! Katie can relate as she walked in the same heartbroken and hungover shoes, but today she sees the view on greek row much differently."
Now that I'm heading into a busy finals week, I can't wait to finish my projects and start reading! I will write back in several weeks with my review.